Categories: Media relations Date: Feb 1, 2015 Title: How to approach the media interviews
Handy Croissant member Steve Gunn, of Steve Gunn & Associates Ltd, recently presented an interactive session entitled “A beginners guide on how to approach media interviews”. This interactive session included a couple of practice interviews with Handy Croissant members, along with hints and tips on how to prepare for and conduct yourself in media interviews.
Handy Croissant member Steve Gunn, of Steve Gunn & Associates Ltd, recently presented an interactive session on “A beginners guide on how to approach media interviews”. A few days prior to the session Steve picked two Handy Croissant members and provided them with imaginary scenarios on which they would be interviewed during the session. One was a negative story about a chemical leak at the interviewee’s factory. The other was a positive story about the successful corporate social responsibility activities of the interviewee’s company.
Member Steve Groves, of TakeOneTV, added to the realism by operating a video camera and projecting the interview onto a screen to give the audience the feel of watching the interview as the “viewer” of a TV programme.
After the interviews, Steve Gunn gave some feedback to the interviewees about their interviews and then gave some general hints and tips to members to help them prepare, should they be invited to take part in a media interview. Steve described some steps to take before the interview to help make sure you develop a succinct, media-friendly message and are prepared for any questions you may face. Then he explained how you can use “bridging” or “control” phrases to help make sure you take control of the agenda and don’t simply follow the journalist’s agenda, missing the opportunity to get your message across.
Steve Gunn has more than 20 years’ experience in developing and running media and crisis communication training, initially in Unilever and ICI. Steve delivers courses in collaboration with a long-standing associate who is an ex-BBC journalist and very skilled presenter and trainer.
Steve runs two “standard” courses:
In addition Steve Gunn & Associates also develop and run custom courses, for example related to a particular issue that an organisation may soon be facing.