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How to use video to promote your business
How to use video to promote your business
Handy Croissant member Steve Groves of Take One Business Communication recently outlined some of the ways in which you can use video to promote your business.
Steve drew on some of the many examples Take One have created for their clients to illustrate the use of video to:
- Establish and maintain contact with clients.
- Share information.
- Strengthen your brand.
- Promote products and services.
Steve explained how promotional videos can be used to strengthen your brand. Important things to bear in mind when creating your promotional video are:
- Keep to your brand: It is essential that the look, feel, and key messages, are consistent with those of your other marketing activities and that they of course reflect your desired brand image.
- Appeal to target audience: Understand who your video is aimed at and make sure the content is relevant and talks to them in their “language”.
- Have a clear call to action: Think about what you want people to do after they have seen your video. Do you want them to contact you for a consultation? Buy your product or service? Take advantage of a special promotion? Make it clear what you want them to do and how they should go about doing it.
Establishing and maintaining contact with video newsletters
Professional video newsletters have now become affordable. You can send them to contacts via email and leverage them through social media and your blog. Some essential hints and tips are:
- Provide regular, interesting content. It is important that your content is useful and of interest to your target audience. In addition, you should commit to producing your video newsletter regularly; a one-off will be of little value.
- Make sure it is not too sales-focused: If your customer communication is overwhelmingly sales-focused, customers will become irritated and unsubscribe from your newsletters. A bit of promotion is fine, but try to frame it in the context of benefits to your customer.
- Keep customers up-to-date: You can use your newsletter to keep customers updated with news about your business and also relevant news from your field of expertise. For example, you can provide information from your business such as case studies and new products and services. You can also provide news about what’s happening in your field of expertise that can impact upon customers (and which you can therefore help them with). For example, if you’re an HR consultant you can provide an update on changes in employment law, highlighting their implications for your customers and how you can help them.
See an example of a video newsletter created by Take One here: https://www.youtube.com/watch?v=x88WL-IfbO4.
Products demonstrations and reviews
Videos provide a great way to demonstrate and review products. This can be invaluable for people considering a purchase. You can show products working that customers might not normally get the chance to see. You can also demonstrate how to use and even troubleshoot your products, which can be really beneficial for your customers. Steve advises that you:
- Be casual and informative.
- Don’t sell directly.
- Aim to be a ‘trusted source’.
See an example of a product demonstration video created by Take One here: https://www.youtube.com/watch?v=zeMYfKh_ebM.
Things to keep in mind
Steve explained that when embarking on a video project you need to take the following important considerations into account:
- Have a distribution plan: How will people get to see your video – on YouTube? On your website? Through an email campaign? At an exhibition? In a small meeting? How you intend to use and distribute your video can have important considerations for its format and issues such as whether you need to plan to have a couple of versions tailored for specific purposes, for example a shorter one for the website and a longer one for use in a customer meeting.
- Keep it short. In general, three or four minutes is long enough.
- Have clear objectives: Know what you want to achieve with your video, plan the storyboard to achieve your objective powerfully and efficiently.
- Your videos are your store-front: Make sure that your video reflects the quality and brand values you aspire to.
Contact Take One today for help with your video projects
For a no-obligation discussion of how Take One can help make your video project a success, contact Karen Pawlowska today at:
Recently, Handy Croissant member Theresa Marks of AddHR spoke to the group about the importance of accurate and reliable data for the HR function and the potential costs of not getting this right. She illustrated the subject with some case studies.
The Members of Handy Croissant would like to invite you to a Business Breakfast at The Holiday Inn High Wycombe (J4, M40) on Friday 9th October 2015, 7.15am – 9am.
R.S.V.P to Jerry Hughes, Chairman. Tel: 07973-749176. Email email@example.com.
Recently, Handy Croissant member Steve Gunn of Steve Gunn & Associates described a process to help members develop a unique and powerful value proposition. The process builds on previous strategy sessions for Handy Croissant members that have examined the Business Model Canvas and Strategy Canvas, and was prompted by a value proposition development project Steve had carried out for a client.
Recently, member Rita Adams of A.R.M. Credit Control explained how managing cash flow and customers is the key to credit control success. Rita said that the critical elements for success were to ensure you have the:
- Right customer.
- Right terms.
- Right process.
Rita went on to explain each of these elements in detail.
Handy Croissant member Theresa Marks of Add HR recently used a range of case studies to illustrate how her professional HR services add value to the businesses she works with. Add HR provides practical, no-nonsense HR support and works with customers to develop a service package precisely tailored to their needs.
Handy Croissant member Steve Gunn, of Steve Gunn & Associates Ltd, recently presented an interactive session entitled “A beginners guide on how to approach media interviews”. This interactive session included a couple of practice interviews with Handy Croissant members, along with hints and tips on how to prepare for and conduct yourself in media interviews.
Handy Croissant member Phil Holliday, of PH Cleaning, recently gave a very interesting presentation about carpet cleaning. You may think this is a simple, straightforward task, but Phil revealed the tips of the trade concerning how to keep your carpets looking and feeling great for many years.
Handy Croissant member Tony Thomson of Third Wave Business Development recently presented a practical approach to carrying out SWOT analyses. He noted that most people start with the “SW” portion of a SWOT analysis – the strengths and weaknesses, which are internal factors. Tony suggested reversing this practice and starting with the “OT” portion – the opportunities and threats, which examines external factors.
At a recent Handy Croissant meeting, Tony Thomson of Third Wave Business Development Specialists gave an absorbing presentation aimed at helping members understand how they can become and stay competitive in today’s dynamic business environment.
Handy Croissant member Steve Gunn of Steve Gunn & Associates Ltd recently presented on the topic of effective planning of communications activities with the aim of helping the members to make their communications activities more successful and cost-effective
At a recent Handy Croissant meeting, group member David Banes gave a presentation entitled “It’s only email”. Drawing on his experience in the IT industry, where his work encompassed IT security and anti-spam technology, David outlined:
- Some of the ways in which people, especially in small business, abuse their business email accounts when sending marketing emails, and how to improve the situation.
- The dangers posed by incoming email and some ways in which you can mitigate them.