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Welcome to Handy Croissant

Apr 25, 2015

How to use video to promote your business


Handy Croissant member Steve Groves of Take One Business Communication recently outlined some of the ways in which you can use video to promote your business.


How to use video to promote your business

Handy Croissant member Steve Groves of Take One Business Communication recently outlined some of the ways in which you can use video to promote your business.

Steve drew on some of the many examples Take One have created for their clients to illustrate the use of video to:

  • Establish and maintain contact with clients.
  • Share information.
  • Strengthen your brand.
  • Promote products and services.

Promotional videos

Steve explained how promotional videos can be used to strengthen your brand. Important things to bear in mind when creating your promotional video are:

  • Keep to your brand: It is essential that the look, feel, and key messages, are consistent with those of your other marketing activities and that they of course reflect your desired brand image.
  • Appeal to target audience: Understand who your video is aimed at and make sure the content is relevant and talks to them in their “language”.
  • Have a clear call to action: Think about what you want people to do after they have seen your video. Do you want them to contact you for a consultation? Buy your product or service? Take advantage of a special promotion? Make it clear what you want them to do and how they should go about doing it.

Establishing and maintaining contact with video newsletters

Professional video newsletters have now become affordable. You can send them to contacts via email and leverage them through social media and your blog. Some essential hints and tips are:

  • Provide regular, interesting content. It is important that your content is useful and of interest to your target audience. In addition, you should commit to producing your video newsletter regularly; a one-off will be of little value.
  • Make sure it is not too sales-focused: If your customer communication is overwhelmingly sales-focused, customers will become irritated and unsubscribe from your newsletters. A bit of promotion is fine, but try to frame it in the context of benefits to your customer.
  • Keep customers up-to-date: You can use your newsletter to keep customers updated with news about your business and also relevant news from your field of expertise. For example, you can provide information from your business such as case studies and new products and services. You can also provide news about what’s happening in your field of expertise that can impact upon customers (and which you can therefore help them with). For example, if you’re an HR consultant you can provide an update on changes in employment law, highlighting their implications for your customers and how you can help them.

See an example of a video newsletter created by Take One here: https://www.youtube.com/watch?v=x88WL-IfbO4.

Products demonstrations and reviews

Videos provide a great way to demonstrate and review products. This can be invaluable for people considering a purchase. You can show products working that customers might not normally get the chance to see. You can also demonstrate how to use and even troubleshoot your products, which can be really beneficial for your customers. Steve advises that you:

  • Be casual and informative.
  • Don’t sell directly.
  • Aim to be a ‘trusted source’.

See an example of a product demonstration video created by Take One here: https://www.youtube.com/watch?v=zeMYfKh_ebM.

Things to keep in mind

Steve explained that when embarking on a video project you need to take the following important considerations into account:

  • Have a distribution plan: How will people get to see your video – on YouTube? On your website? Through an email campaign? At an exhibition? In a small meeting? How you intend to use and distribute your video can have important considerations for its format and issues such as whether you need to plan to have a couple of versions tailored for specific purposes, for example a shorter one for the website and a longer one for use in a customer meeting.
  • Keep it short. In general, three or four minutes is long enough.
  • Have clear objectives: Know what you want to achieve with your video, plan the storyboard to achieve your objective powerfully and efficiently.
  • Your videos are your store-front: Make sure that your video reflects the quality and brand values you aspire to.

Contact Take One today for help with your video projects

For a no-obligation discussion of how Take One can help make your video project a success, contact Karen Pawlowska today at:

Take One Business Communications Ltd
Media House
12 Manor Courtyard
Hughenden Avenue
High Wycombe
Bucks
HP13 5RE

Tel: 01494-898919
Mob: 07771-807817 or 07939-575529
Email: info@takeonetv.com
Web: www.takeonetv.com
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